Suggested Press Release Wording

Copy, paste, and edit as desired.

Include a picture of your Well, with some smiling children and adults standing beside it if possible.




[COMPANY NAME] Makes Spiral Wishing Well Available for Local Fund Raising Events

[YOUR CITY]The [COMPANY NAME] has made a Spiral Wishing Well available to loan to local charities, schools, churches and other groups for fund raising events. Spiral Wishing Wells have raised millions of dollars over the years for many organizations around the world, and some of the largest amounts have been raised at one-day or weekend events. The current one-day record is $40,979 at a church. A small school raised over $7,000 in one day using a Well. Wells have raised over $1 billion for charity world-wide. These large amounts of income are the result of using the event strategies on

Children (and adults) like to watch coins spin around the vortex-shaped funnel, gaining speed and seeming to defy the laws of gravity as they hug the side-walls without falling over. Steve Divnick, inventor and manufacturer of the devices observes, “Spiral Wishing Wells bring a focus to events, and give the organizers a chance to encourage everyone to bring all the loose coins in their home to the event. There is over $10 billion worth of coins sitting on America’s dressers and under seat cushions. These events get some of that money moving.” You can see pictures and read more about Wells placed around the world at

While most Wells are placed in permanent locations such as stores and restaurants where they raise daily money for the host’s charity, or in museums, zoos, and libraries where they raise money for that facility, one-day events can generate many times those amounts because of the ability to promote the event.

In addition to the coin revenue, event organizers can raise additional amounts by providing the small mini-well toy banks to the attendees. The Vortx® Mini-Well Coin Banks are great for show-and-tell, birthdays, and Christmas gifts for children.

[Your name and title] says, Spiral Wishing Wells are too expensive to purchase for a one-day event, so it is our pleasure to make a Well available to charities in this community for local fundraising.”

Contact: [Your Name and Title]
Telephone: [Your Telephone Number]
Email: [Your email address]
Website: [Your Website address if you have one]


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