Spiral Wishing Wells can raise a lot of money when placed in schools, especially if you use the event strategies here and the campaign ideas below. Wells can be placed in common spaces, at sporting events where the announcer can invite everyone to, "be sure to empty all the loose change in your pockets into the Wising Well before you leave tonight..." The power of the microphone is extraordinary.
Some larger schools have gotten our largest Seven-Footer model, but the most popular is the Three-Footer because it is portable, and less expensive. There are many locations at a school where your Well can be moved, and it can also be taken to area businesses, malls, and other events. So the portability of the Three-Footer is very helpful.
|Doug Wead, Canyonville Christian Academy, Canyonville, Oregon: "The count is in, and we brought in $7,352.39 in one day! Isn't that fantastic! Of course, many people put in wads of bills and some pretty large checks. Thank you for letting us use a Well for our event."|
School Funnels can also be placed in area stores and restaurants where the owners and managers like to support the school which is a good customer-demographic for them.
We would love to find a national company that would sponsor Wells for all the schools in the country. The youth demographic is extraordinarily profitable for many companies, and this would provide many years of brand exposure for a one-time sponsorship cost. So if you have any connections with companies like this, please let us know.
Get your School Well Sponsored Locally
It is relatively easy to get a family or individual to sponsor your Well. We have word-for-word invitations that are very effective. In other words, if you want a Well for your school, PTA, Athletic Department, Band, or any other school related use, we will help you get it even if you don't have the money in hand to do so. Click here to read how to get a local sponsor.
Campaigns - $248,000 in 45 Days!
One of the most successful campaigns was in at a high school in Oregon where the students placed Wells all over town to raise money for a classmate that needed a bone morrow transplant. The local media picked up the story, promoted it heavily, and they raised $248,000 in 45 days. People also put checks and bills into the Wells...even $100 bills! Because of the media coverage, they received calls from stores asking for a Well. The life-saving transplant was paid for, with some money left over that matched up with other grants for other surgeries.
This kind of campaign can also generate quite a few prizes donated as it became very popular for stores to participate. The cost of the Wells for a project like this can be covered by asking the stores to purchase the Wells, and when the campaign is over, they can use them to raise funds for their own favorite charity.
In other words, when it comes to promotions, you are only limited by your imagination. The Wishing Well becomes the focal point for the fund raising event, but you are not limited to coins.
Great for Parent Organizations
Many parent organizations get Wells and place them at various school events...athletic games, science events, music performances, graduations, and any other time the school hosts community events. It is usually very easy to get a parent or family to sponsor a Well, often in honor or memory of someone who has been influential at the school. You can include a brass-like plate on the rim with a message such as, "Provided by the Jones Family". Click here to see an example of that, and how to invite a family to be a sponsor. The family sponsor usually provides enough for you to purchase the Well. You can then get a local business to become a business sponsor for an annual fee. We recommend $1,000 per year using the round sponsorship signs shown here.
One of the significant upsides of using a Wishing Well in a school is because you can take advantage of the event strategies since you have access to the students, parents, and grandparents ahead of an event. That isn't possible with a Well in a store or restaurant, or any place that relies on people walking by. At the same time, there is a significant downside since the same students will see it over and over. While students will still drop their loose change in, and there will always be a nice income stream, there is a way to make it even greater.
You can rent out your school Well to local churches, service clubs like Rotary, Lions, and Kiwanis, and other charities in your vicinity for a split of the revenue. The recommended split is "50% or $200 whichever is least." So if you rent it out to a charity on a Saturday, and another charity on a Sunday, that's $400 per weekend, or $1600 a month in ADDITION to the amount you raise during the week. We have all the rental details worked out for you, including template press releases and direct information you can send to area charities, rental agreement wording, and much more. Click here to read more about the rental option.
Raise Thousands of Dollars and School Spirit at the Same Time!
You can raise lots of money and have a great time doing it by conducting a "Vortx Spin-A-Thon" where the students get pledges of an amount per hour for the continuous spinning of the same coin. By moving the Vortx in a circular motion, you can create centrifugal force and keep the coin spinning as long as the student has enough coordination to keep it going. The record is 33 hours and 16 minutes by one person with the same coin! Check out this YouTube video that shows how you can actually make the coin climb back UP the funnel.
A “Spin-A-Thon” is similar to a "work-a-thon" or "walk-a-thon" and can raise several thousand dollars. $100,000+ is within easy reach if only 100 students participate! It can also lead to someone who sponsors a floor model Spiral Wishing Well.
Spin-A-Thons can be organized by athletic departments, the band, parent-teacher associations, any of the clubs, or by the school itself. It can be a marathon format where the longevity record is attempted, or limited to a set number of hours.
- The organizing entity purchases the Vortx’s wholesale…$16 each. They can get a sponsor to cover the cost in exchange for the publicity.
- They organize the Spin-A-Thon by class competition…Freshman vs Sophomores vs Juniors vs Seniors
- The student's entry fee to participate is the purchase of a Vortx for $20 which raises $4 per participant...or $20 if the Vortx's are sponsored.
- The students go out and get pledges of an amount per hour for “continuous rolling of the same coin” using pledge sheets such as the sample pictured here. These amounts can be adjusted to fit the format...whether it is a marathon or limited to 12 or 24 hours. For example, if a student got just 10 people to sponsor them for $5 per hour, and they participated for 12 hours, that would be $600! If just 100 students did that, it would be $60,000! So that gives an idea of the potential for an event like this.
- The event is usually held in a gymnasium and other location if more space is required.
- If a longevity marathon, it would probably begin on Friday after school. If they are still participating at noon Sunday, they get Monday off school. If it is 12 or 24 hours, then it can start on Saturday morning.
- If the event is a longevity marathon, it follows the marathon rules in the Guinness Book of Records which allows 5 minute breaks per hour. The current record is 33 hours and 16 minutes. For purposes of the record, the coin can’t stop except for the hourly breaks. But for purposes of fund raising, if a participant’s coin falls, they can start it over again. The 5 minute breaks are spaced out among the competing classes so bathrooms and other facilities are not jammed at the same time.
- The gym can be set up in 4 areas if there are 4 classes competing. Movies can be played through the event on a large screen, or TV's in the 4 areas. Live entertainment can also be provided. The idea is to offer variety and support to the students, especially if a longevity marathon.
- Parents are organized to come in through the day and night to bring food, snacks, and moral support.
- Local media is invited to come cover the event which is good publicity for the organizing entity, the school, sponsors, and participants.
- Individual prizes are awarded for 1st, 2nd, and 3rd place for individual total money raised, and 1st, 2nd, and 3rd place for spinning longevity if it is a marathon format, and something significant for the class that raises the most money such as 10% of the total amount raised for their class trip or other projects.
- Corporate sponsors can be sought for everything from supplying the food, drinks, entertainment, and prizes. But more importantly, getting “matching sponsors” who agree to match whatever is raised by the event up to whatever limit they choose. Sponsors could be sought by the organizing entity, or it could be left to the classes to compete for sponsors.
You will notice on the bottom of the sample pledge page there is a place where sponsors can express interest in sponsoring a floor model Well. Several people will respond to that, and you can usually gather in another $1,500+ to cover the cost of a Well. In fact, you will probably have more than 1 family that will want to sponsor the total cost, and you can turn additional sponsor offers into matching pledges for the Spin-A-Thon.
Once you have a floor model Well, you can raise money at school events, and rent it out to area churches and other charity events for a split of the revenue as described here.
This kind of event requires some organization, but it can be very lucrative. If you want to put a Vortx® Spin-A-Thon together, we will help you from start to finish.