Reports from Stores and Charities

Last Updated August 25, 2008

The following excerpts are from some of the letters and reports we have received about the Spiral Wishing Wells. (Click here to view reports from Museums, Zoos, and other public installations.)

If you are considering the purchase of one or more Wells, please note that these reports are not intended to predict income. There are many variables that affect income such as the number of people walking past, the location within the store or restaurant, and the most critical variable is the attitude of the management. The more they like it, the more they feature it.

For instance, we have seen identical stores with identical traffic produce far different results. One of them usually has their Well hidden behind a stack of boxes in their Customer Service area and it only generates about $100 per month. The other store keeps their Well out in the middle of the traffic pattern and they make sure the Greeter has a pocket full of coins (no pennies, just silver coins!) to drop in whenever children and parents walk past. They raise over $500 per week! It makes all the difference in the world.

Danielle Sengel, Children's Miracle Network Coordinator, University of New Mexico: Click here to read Ms. Sengel's report about how Spiral Wishing Wells are performing in 22 Wal-Mart and Sam's stores and why she ordered 10 more.
Shirl Davies-Morris, Wal-Mart, Beloit, Wisconsin
"We placed it at the grocery entrance about two months ago and have consistently collected between $40 and $45 per day ever since. I am so pleased with its fundraising potential that I am ordering an additional unit to be placed at the general merchandise entrance as well."
Wendy Congleton, McDonald's Manager
"For the past two years, my company has experienced great success with both your two foot and three foot wishing wells which average about $300 a month. Not only does your company provide these wonderful fund raising tools, but the service is excellent."
Fran Rushman, K-Mart #4051
"We average about $300 per month and have increased the number of children we sponsor each year from 20 to 50."
Edward Ramsey, McDonald's Owner/Operator
"We used to collect about $30 to $50 per month with the official collection canister. Since placing a Wishing Well, we've collected $300 to $500 each month."
Suzi Heminger, Dairy Queen, Plymouth, Indiana
"We purchased our Well in 1990. We have been the #1 contributing Dairy Queen Store in Indiana for twelve (12) years now. This year, our goal is to reach the $10,000 mark, which we are very close to fulfilling. The population of our town is 10,000. Enclosed please find a photo of our manager and some of our employees."
Jay Mayfield, Wal-Mart, Minot, North Dakota
"On average we pull about $150 to $200 out of our Well each week.
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Craig Schrader, McDonald's Owner/Operator
"Just an update on the six Spiral Wishing Wells we're using for the Ronald McDonald Children's Charities. We average close to $900 per month. I would like to take this opportunity to thank you."

 

Amy Sumner, Children's Miracle Network Program Director, Sioux Falls, South Dakota
"We have two wishing wells in all 11 of our Wal-Mart Super Centers and Sam's Clubs, one for each entry. They are very effective fundraising tools for us. Our best location raises up to $700 per month with their two wells. They pay for themselves in no time at all. They are entertaining and an easy way to raise funds. It's silly to be without them, they are worth the investment, they last for years."
Tedd Galloway, Captain, Salvation Army
"For the second year in a row, we have used one of your Spiral Wishing Wells in front of our local K-mart. We broke our own one-day record of $532 last year with a one-day total of $864 this year!"

Click here to read how they set the record, and how you can beat it!

CURRENT ONE DAY RECORD
Doug Wead, Canyonville Christian Academy, Canyonville, Oregon
: "The count is in, and we shattered the old one-day record with $7,352.39. Isn't that fantastic! Of course, many people put in wads of bills and some pretty large checks. I'm so glad we're on the world's map with a record. If it is to be broken, I hope we're the ones to do it next year!"
Captain Larry Burke, Kern County Sheriff's Office, Tehachapi, CA
"We first placed our Well in the entrance of our local Wal-Mart store and brought in $125 a month. We then moved it to the exit area where it has jumped to $220 per month.Therefore, it paid for itself in about 6 months and has been all profit for our organization since. Please find enclosed our order for another Three-Footer."
The Kidney Foundation of Canada:
"Thank you for contributing to the success of our fund-raising campaigns. Enclosed please find our cheque for 100 Wells. We anticipate other orders will shortly be forth-coming."

Robert Sheldon, Christian Record Services
"One of my K-Mart Wells took in over $2,500 in five weeks."

(Webmaster note: CRS has raised over $10,000,000 with over 300 Wells since 1985)

 

Janice Harris, Area Coordinator of The Dream Factory
"Thanks for all of your helpful hints. Our first Well has raised nearly $4700 in 24 months and we are really excited to order another one with the enclosed check."

Sue Hodell, American Heart Association
"The Well brought in $1200 at the Mall, mostly on Friday, Saturday, and Sunday."

(Webmaster note: The American Heart Association had a weekend event beside a cookie store that gave away a small cookie in the shape of a heart to anyone who tossed a quarter or more into the Well. The small cookies tasted so good, people bought large ones, so the cookie store had greater than normal sales. This is a very effective type of promotion because everyone wins.)

Rick McCormick, Burger King Manager
"Currently we have 6 wells in our stores which are generating an average income of $5 to $7 a day, or about $180 per month."

Hoody Sexton, 7-11 Franchise Owner
"For the last eleven years, out of 8,000 Seven-Eleven Stores, I have been in the top five raising money for the Jerry Lewis Telethon. My Spiral Wishing Well is my number one fund raiser . . . at over $16 per day, almost $500 per month. We average about 2,000 customers a day and most of them come in regularly. Interestingly, those same people toss coins in day after day---even if it's only a few cents change from a cup of coffee, sometimes right down the middle of the funnel and they don't even watch it spiral. They just do it out of habit."
Jim Barr, Big Brothers/Big Sisters
"I have 12 Wells in Arby's Restaurants raising money for Big Brothers/Big Sisters in this area of Florida. Arby's calls me when they open a new store asking for another Well, and Big Brothers/Big Sisters is very pleased with the results."
Kevin Feeney, Honolulu Zoo
"We average $2,036 per month in our 3 wells."
American Association of Zoological Parks and Aquariums
"From June through December, the Toronto Zoo received $21,650 in four Wells."
Frederick Wolf, Air Force Museum, Dayton Ohio
"When visitors fill out questionnaires declaring what they like the best about the museum, many of them list 'the spiral wishing well' above the millions of dollars worth of airplanes, jets, rockets, and space ships!"
(Webmaster Note: Over $1,000,000 has been tossed into this Well since it was placed in 1985.)
George W. Benz, Ph.D., Tennessee Aquarium, Chattanooga, TN
"With the Wishing Well raising over $15,000 each year since its installation, the success of this device has far exceeded our expectations."

Jim Levesque, Hyannis, MA
“We have had two Spiral Wishing Wells in our local shopping mall for over 20 years. They bring in $7,000 per year, and generate a lot of positive exposure for our club.”

Click here to read more service club reports.

Click here for a full list of museums, zoos, aquariums, planetariums, libraries and other public institutions with Spiral Wishing Wells from around the world.

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