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Rental Options Do you have a one-day or short-term event coming up that would be great for a Spiral Wishing Well? The one-day income record is with a rented Well at over $7,000 at a small Christian high school in Oregon!
So we have launched a new program encouraging service clubs, schools, churches, and businesses to be willing to rent their Wells to local one-day or weekend fund raising events. It is our hope to establish a data base of Wells that can be rented in all cities. Please contact us and let us know if you would like to rent a Well, or if you would like to become a "Rentor". If you want to rent a Well and there is a Rentor in your area, we will refer you to them. Rental Rates We recommend 50% of the Well's revenue, with a maximum of $250. Most organizations that rent a Well take advantage of the promotional ideas (below) to generate large amounts of money at an event. This includes encouraging people to bring all their loose change from home, bills, checks, pledges, and matching funds. It wouldn't be appropriate for the Rentor to get a large share of those kind of donations, so an upper limit of $250 is used. This is a "no-risk" option for the Rentee, and profitable enough for the Rentor to be willing to remove their Well from its long-term location. Become a Rentor! There are many local organizations that would like to rent a Well for a day or weekend. They include all local chapters of familiar charities, churches, schools, and the many groups within a school such as the varsity teams, band, PTA, and other groups. It is possible for your Well to be rented out every weekend and several week nights if you wish. Renting your Well is a great way to get your Well paid off and to raise lots of additional revenue. One-day and weekend events are usually heavily promoted and bring in more money than normal retail placements. Great Exposure and Publicity It also provides exceptional exposure for the Rentor's organization with their name on the bottom of the Well like the one pictured on this page. In fact, for many organizations, the most important benefit will be the exposure and public relations. They normally have to PAY for advertising, but the Spiral Wishing Well Rental Program generates better exposure, and they raise money in the process. So the Spiral Wishing Well Rental Program is doubly profitable for the Rentor. And it is very simple. The Rentee will come pick up your Well, bring it back, and hand you a check!
Tools We provide the following recommendations and "tools" to help Rentors:
Press Release: This alerts your city that you have a Well available for fund raising events. Of course, you can also contact charities, churches, and schools directly and let them know they can rent your Well. You can modify the press release for that purpose too. Also, with your name and number on the Well, whenever it is being rented out, many of the people who see it will represent another charity, and so you will receive inquires from those leads too. Direct Offer Piece to Churches, Schools, Service Clubs, and Charities: This document is designed so you can copy, paste, and edit it as needed. While the rim sticker will generate a lot of loan requests, sending something directly to these charities will create a lot of instant loan requests. With schools alone, you could send something to the athletic director, band booster, the principal, PTA, and the development office. Look in the Yellow Pages for churches; for Rotary, Kiwanis, Lions, and other service clubs; associations; fraternal organizations; charitable organizations; social service organizations; youth organizations; etc. You can either mail or fax them something like this Direct Offer Piece, or call them and refer them to this website page. Once you get the ball rolling, the word of mouth and exposure of the Well at events will generate ongoing requests. Standard Rental Agreement This is a document you can print on your letterhead. We also encourage you to send it to everyone who inquires about renting the Well from you because it includes a link to the following document which will give them a lot of confidence and help them raise even more money. How to Maximize Fund-Raising Event Income (pdf) One of the ideas in this document is that they can give toy mini-Wells away FREE to those who donate $25 or more. Their cost is $15, so it is possible to raise more money giving the toys away than the coin revenue in the floor-model Well. If you are a Rentor and allow us to refer inquiries to you, we will make the toys available to you at the lowest wholesale price ($11.00 each) so you will earn money by supplying the toys to your Rentees. Please contact us about rental options. Order Form Shared-Revenue plan with stores that already have a preferred charity |
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