Service Club Programs

The "Service Club Spiral Wishing Well Program" will help your Club accomplish several goals:

  • Increase fund raising revenue the easy way
  • Dramatically increase your club's public relations
  • Help to increase your club's membership and your fund raising goals.

“We have had two Spiral Wishing Wells in our local shopping mall for over 20 years. They bring in $7,000 per year, and generate a lot of positive exposure for our club.”
Jim Levesque, Hyannis, MA

Spiral Wishing Wells have raised over $1 billion for various clubs and organizations around the world. They are the most powerful fund raising device of all time, and they do it effortlessly. People love to toss coins in and watch them spin around in circles, faster and faster until they are a blur of speed as they descend the nearly vertical walls without falling over. It is all based on simple physics, and it attracts coins from people of all ages.

This is a very exciting movie clip from Japan, easily viewable from most computers. It demonstrates how children from all cultures love to watch the coins spinning.


The one day income record in Japan is 75,501 yen (US$686.37)!

The one day record in the USA is $40,979 set at a church.

If you can't see the above YouTube video image, please click on


Who owns the Wells?

Your Service Club owns and controls the Wells. We do not receive any portion of the income, and Project Kindness has no restrictions on their use because service clubs are pre-approved. You don't have to go through an application process.

Extraordinary Income Examples:
  • A single Well has raised over $2 million in the Dayton Air Force Museum.
  • A school raised $248,000 in 45 days for a student's life-saving bone morrow transplant.
  • A little-known service organization in Lincoln Nebraska raised over $10 million in six years with Spiral Wishing Wells. In addition to the money raised, they are now very well known in their region. Their story is reviewed farther down on this page.

What is the "Service Club Spiral Wishing Well Program"?

The goal of the Service Club Spiral Wishing Well Program is to help each Service Club to begin with at least two Wells used in the following way:

The first Well is placed in a fixed location such as a shopping mall, a Wal-Mart, a library, restaurant, bowling center, theater, or places like the locations pictured on this page. The coin revenue goes to your project, the store's designated charity, or is split between the two, as described more fully below.

Of course, your Service Club name and phone number is prominently displayed on the Well for great exposure. It is a FANTASTIC way to get the Service Club name out there, and something to reference when inviting new people to join your Club. More about the sign below...

The second Well is to loan out to local fund raising events during the week and on weekends for a split of the coin revenue, and great exposure. Local fund raising events include church campaigns, school events such as performances and athletic games, and many other local charity fund raising activities that are held in shopping malls and other large venues.

In addition to churches and schools, the number of local charities needing a Well for a day or a weekend is almost unlimited. Examples include Boys and Girls Club, Boy and Girl Scouts, Salvation Army, United Way, Humane Society, Habitat For Humanity, Lung Association, Muscular Dystrophy, American Heart Association, YMCA's, and many others. If you loan them a Well, your "Provided by Service Club" sign will be in front of hundreds and thousands of people in your community.

These type of events often have media coverage, someone at a microphone, and printed programs...all of which can include specific mention of your club as the provider of the Well.

Fund raising events like this usually raise HUGE amounts of money because the events are pre-promoted and people bring all the loose coins that have been collecting in their home. They will gladly give you half the coin revenue if you loan them the Well. While the one-day record is over $40,000 at a church, a school raised $7,000 in one day, and there are many examples of $1,000 or more at one-day or weekend events. Wishing Wells are VERY profitable at events when using our word-for-word event strategy.


The Well you loan out raises easy money. The church, school, or charity picks it up from you, brings it back, and hands you a check for your half! It doesn't get any easier than that. We even provide a ready-made Rental Agreement that includes ways they can maximize their income...which increases your share.

Better than Advertising: Having your Service Club logo and your club's name on Wishing Wells is better than all other forms of advertising such as radio and television ads that vaporizes into thin air when it is aired, or print ads that are tossed out with the trash. People spend several minutes at your Well, smiling and laughing as they drop in coins and read your message and invitation.

Get Listed! As a result of our rental page, we receive thousands of requests from cities across the country to rent a Well for their fund raising event. If you get a Well for this purpose, WE WILL SEND THOSE INQUIRIES FROM YOUR AREA TO YOU. We also supply you with tools that help you let your community know that you have a Well that is available for fund raising events. Your Well will also have a little sign on the rim that lets people know they can rent your Well for their fund raising event. So every time it is used, people from other churches, schools, and charities will see it and call you to arrange to rent it.

PRESS RELEASE: Click here to see suggested wording for a press release to your local media (television, radio, newspaper, etc.) announcing that your service club, "...has a Spiral Wishing Well to loan out to local charities, churches, and schools for fund raising events..." That will kick off your exposure and start the requests coming in.

By using the second Well this way, you can easily have your Service Club Spiral Wishing Well in prominent locations every weekend and many weekday evenings, especially high school sporting events. The advertising and recruiting value will be extraordinary.


“We have had our Well in the local hockey arena and the shopping mall. While the income is nice, it also gets the Club's name out there and that helps with recruitment. People see that we are active in the community, and we can refer to it when inviting people to come to our meetings.”
Doug Button, British Columbia, Canada

Fundraising Fatigue and "The best kept secret"

We have been hearing two common things from Service Clubs:

1) Membership is strained from "fundraising fatigue". Member's schedules are very busy, and when they have a little time off, they want to spend it with their family. More and more of the work falls on the shoulders of the few active members. And that stresses attendance and membership.

2) Service Clubs are often "The best-kept secret" in town. Many people have heard or seen your club name, but they have no idea what you do for the community.

Spiral Wishing Wells will help solve these issues in three ways:

1) They raise money the easy way. They don't require the kind of organization and time that other fund raising efforts demand.

2) They provide public relations that tell people who you are, that you are actively involved in helping your community. It is like having billboards INSIDE the most valuable real estate in your community, and often in the media when you loan a Wel